Food and Beverage Companies Gear Up for the CBD Revolution

CBD-containing food products is a market that has been surrounded by confusion for several years. With the legal landscape looking forward to changing, and the ever-increasing list of medical benefits from taking CBD, the horizon is looking ever sweeter for the CBD market. So, what does this involve? Let’s find out.

What Is CBD?

CBD is essentially a phytocannabinoid produced by hemp and marijuana plants. This major player in the pharmaceutical and nutraceutical worlds was first isolated in the late 1930s and its structure was discovered in 1963 (1). However, CBD went under the radar for several years until scientists started looking at its potential benefits in the 1970s.

Much like a massive snowball, CBD started to take the scientific world by storm, with a significant number of investigations looking at the benefits CBD has as an antipsychotic, an anti-anxiety, a pain-reliever, anti-inflammatory, and so on. Its ability to have such a profound beneficial impact on the human body, without the psychoactive effect, sees CBD as a new star in the pharmaceutical and nutraceutical realms across the world (2).

Over the past few years, the market for CBD has been growing exponentially, especially with new legislation allowing CBD to be used in food and beverages for all to enjoy. However, this does not come without complications. So, what is the legal landscape currently like for our superfood CBD?

What Is the Legal Status of CBD?

After being banned for decades, effectively nearly disappearing from the world after World War II, hemp made a considerable impact. This has been followed by a series of laws allowing its cultivation across the world. This has not been as simple for countries such as the USA (4).

While the Farm Bill (2018) technically permits the sale of hemp and its derivatives, such as CBD, the Federal Drug Enforcement Agency (FDA), has other ideas (5). The FDA stated that it would still consider CBD as a narcotic despite being legally permitted through legal interpretation of the Farm Bill (2018). This makes for selling CBD in the USA very complicated (6).

Nevertheless, while remaining complex at the federal level, at the state level it is a little bit more simple, with many states allowing the sale of food and beverages containing CBD. This is particularly beneficial, especially considering the benefits of consuming CBD has on our health. So, what are these?

What Are the Benefits of CBD?

The Brain

Diabetes

Anti-Nausea

Anxiety

Cancer

CBD, the Growth of a Superfood

This growth in acreage is reflected in the US market for foods containing hemp derivatives, including CBD, sitting at $175 million in 2019. This is projected to increase to $375 million by 2025 (15).

As a result of the ever-expanding market, it is important for companies producing CBD-containing foods and beverages to select only high-quality CBD, especially that produced by Silver Lion Farms, funded by John Paul Dejoria.

The Bottom Line

Helping Millions: Organic. Standardized. Premium. The Hemp Ingredient Supply Chain Leading CPG Brands Can Trust.